You searched for: "*"

The results has been filter on Authors containing Pierre Jourdan.
ANA has found 4 results for you, in 182 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

An industrial marketing problem pricing of products for substitution

Pricing methods for industrial products are sometimes (as in France for instance) less sophisticated than methods used for pricing consumer goods. There are a number of reasons for this difference, one of which is the specificity of each industrial...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Pierre Jourdan
June 15, 1969
×

Citation

Jourdan, P. (1969a, June 15). An industrial marketing problem pricing of products for substitution. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-industrial-marketing-problem-pricing-of-products-for-substitution


Research papers

An industrial marketing problem pricing of products for substitution(French)

Pricing methods for industrial products are sometimes (as in France for instance) less sophisticated than methods used for pricing consumer goods. There are a number of reasons for this difference, one of which is the specificity of each industrial...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Pierre Jourdan
June 15, 1969
×

Citation

Jourdan, P. (1969a, June 15). An industrial marketing problem pricing of products for substitution(French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-industrial-marketing-problem-pricing-of-products-for-substitution-french-


Research papers

Electronic computers, marketing models and commercial management (French)

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968
×

Citation

Perruche and Jourdan (1968a, June 15). Electronic computers, marketing models and commercial management (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/electronic-computers-marketing-models-and-commercial-management-french-


Research papers

Electronic computers, marketing models and commercial management

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968
×

Citation

Perruche and Jourdan (1968a, June 15). Electronic computers, marketing models and commercial management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/electronic-computers-marketing-models-and-commercial-management